PPC/SEM Paid Media Strategist
&
Digital Marketing Specialist
Years Digital Marketing Experience
I design paid media systems that perform.
With 5+ years in Google, Microsoft (Bing), and Meta Ads, I focus on building campaigns that reduce cost, increase efficiency, and turn strategy into measurable outcomes. Every decision is intentional. Every result is tracked.
I’m Alessio Fleites, a Paid Media Strategist focused on one thing: performance.
What started as curiosity turned into 5+ years of planning, launching, and scaling paid campaigns that drive real business results. From Google to Bing and Meta, I build ad systems that convert efficiently and grow with clarity.
I’ve worked across industries—self storage, healthcare, and local lead gen—delivering stronger ROAS, higher conversions, lower CPAs, and smarter account structures.
I like to keep paid media simple. Start with a clear strategy, understand what the data is telling us, and execute consistently. I do not believe in guessing or spending more just to say we are growing. Every decision should have a reason behind it, and every campaign should be working toward a real business goal.
I’m fluent in both English and Spanish, and I love working with teams who care about clean data, smart decisions, and making things better every week.
Digital Marketing Certifications
Years SEM Experience
Native Languages (EN/SP)
My Approach to Performance Marketing
Looking to add a Paid Media Specialist to your team?
Let’s talk strategy, scale, and how I can help drive results for your future.
Skills
Strategic, analytical, and execution ready.
Blending critical thinking with campaign architecture and performance creativity, these are the core skills that power my work in paid media.
Google Ads Account Management
Expert in Search, Display, YouTube, and Performance Max. I build full-funnel campaigns using Smart Bidding, audience layering, and structured testing to improve ROAS and reduce wasted spend.
Meta Ads Execution
Experienced in Conversion, Lead Gen, CBO, and Retargeting flows. I optimize Meta Ads with creative testing, audience exclusions, and pixel-based segmentation that drives consistent performance.
Microsoft (Bing) Ads Account Management
Certified Microsoft Advertising Expert across Search, Display, and Retail. I deploy conversion-focused campaigns leveraging Microsoft Ads’ audience targeting and automation features to diversify traffic sources, reduce CPC, and drive incremental growth across underserved SERPs.
Campaign Architecture & Bidding Logic
Clean, scalable account structures that support long-term growth. I apply strategic budget allocation, geo-bidding, dayparting, and intent-based segmentation to maximize impact.
Full-Funnel Mapping & Message Match
From the ad to the landing page, I make sure the message stays consistent with what the customer is looking for. That creates a smoother experience, improves relevance, and makes it easier for more people to convert.
Google Analytics 4 Data Analysis
Experienced in analyzing user behavior, campaign performance, and drop-off patterns. I translate those insights into smarter media decisions and funnel optimizations.
Google Tag Manager Conversion Tracking
Proficient in building scalable tracking systems through GTM. From form submissions to phone calls, I make sure performance data is captured cleanly, so every lead can be measured, optimized, and scaled.
CRO & Landing Page Evaluation
Skilled in identifying friction points across landing experiences. I deliver actionable UX/CRO insights to improve flow, lift conversions, and reduce bounce rates.
Keyword Strategy & Search Intent Optimization
Deep understanding of search behavior and buyer psychology. I structure keyword frameworks around funnel stages to boost Quality Score and drive high-intent traffic.
Digital Media 305
Digital Marketing Associate
2021 - 2022
Digital Media 305
PPC/SEM Specialist
2022 - 2024
Digital Media 305
Google Ads Account Manager
2024 - 2025
Lab Coat Marketing
Paid Search Strategist
2025 - 2026
My Experience
Systems, structure, and strategy—sharpened through execution.
Over the last 5+ years, I’ve led paid media campaigns across healthcare and lead gen. I have rebuilt account structures, improved return on ad spend, and helped businesses invest more confidently in what works.
Working across Google Ads, Microsoft Ads, and Meta Ads has taught me how to see the bigger picture while staying close to the details. I think strategically, but I am just as comfortable getting inside an account and doing the work.
Certifications
Certified in Meta Media Buying, Google Ads, Google Analytics, Hubspot, and more.
Results. Relationships. Reputation.
Here is what clients, managers, and teammates have shared about working with me, the way I approach my work, and the results we achieved together.
Founder & CEO, Digital Media 305
Alessio took ownership of performance from day one. I watched him transform accounts that were bleeding ad spend into high-performing lead generation machines. One plastic surgery client account, whose results were so remarkable that I cleared it for use as a personal case study, went from over $600 per conversion to under $10 in less than a year. He’s sharp with data, proactive with solutions, and easy to trust with high-stakes accounts. Clients loved working with him, and so did we. His expertise in testing, optimizing, and scaling results gave our team an edge in highly competitive niches like Plastic Surgery and Public Adjusting. I’ve managed many media buyers, and Alessio's focus on ROI and cross-channel alignment really stands out.
SEO Associate, Digital Media 305
Working alongside Alessio was like plugging a performance engine into our marketing team. His ad campaigns consistently delivered enough qualified leads to keep clients happy during the typical 4–6 month wait for SEO traction. His work gave our department breathing room to build long-term organic strategies without pressure. In many cases, his paid campaigns made up the bulk of a client’s lead flow. Alessio has a sharp understanding of user intent, and he seamlessly aligned our paid and organic strategies to maximize growth. I learned a ton just by watching how he approached campaign testing and data analysis. Any team would be lucky to have him.
Owner, Blue Feather Connection
HE'S THE BEST! If you are looking for PPC, Google Ads this is your guy. He took Blue Feather Connection to another level. My calendar began to fill up after just about a month of his ad campaigns running, and by month two I was fully booked. For someone who was used to getting clients mostly from referrals, Alessio's advertising services opened up a whole new world for me. Thank you!
Connect With Me Directly
Tell me where you are, and where you’d like to go.
Hiring for paid media? Tell me the role, the challenges, and the key objectives. I’ll review and reply within one business day with clear next steps.
