Featured Paid Media Case Study
- Paid Media
- Performance Marketing
- Digital Marketing
- Ad Account Management
Overview
Client
North Miami Plastic Surgery Clinic [anonymized for confidentiality]
Year
2024-2025
About the Client
Core Services
- General Plastic Surgery
- Tummy Tuck
- Face Surgery
- Liposuction
- Mommy Makeover
- Brazilian Butt Lift (BBL)
- Breast Augmentation
Unique Value Proposition
Aesthetic excellence meets emotional reassurance. This North Miami clinic redefines body transformation through personalized care, ethical guidance, and expert execution.
Diagnosing the Disconnect
Wasted Spend, Missed Patients
Before partnering with me for paid traffic, this North Miami clinic had already begun to see early traction through another department of my previous agency–SEO. However, the client’s Google Ads account was underperforming:
Broad, untargeted geographic campaigns
Generic ad copy lacking patient relevance
Minimal alignment between content strategy and paid search intent
0.15% conversion rate and $672 per conversion
Disconnected user experience between search ads and site content
Despite excellent surgeons and a clean brand, they were invisible to the right patients—and leaking budget fast.
Key Opportunity Identified
To create a pipeline of high-quality, pre-qualified surgical candidates by:
Geo-focusing campaigns within driving distance of the clinic
Opening visibility to destination patients actively researching surgery in Miami
Syncing ad messaging with patient psychology at each stage: curiosity, research, action
Aligning paid campaigns with content themes already driving organic discovery
Eliminating spam leads through HIPAA-compliant targeting and video-first storytelling
My Paid Media Strategy
The way I see it, Alessio didn’t just run ads for us. He enhanced our entire patient journey.
Precision Targeting + Smart Funnel Design
– Hyperlocal geo-fencing around North Miami’s top conversion zones
– Tourist-inclusive targeting to reach out-of-state patients planning surgery in Florida
– Full-funnel Performance Max campaigns tailored to procedure-specific search behavior
– Custom conversion actions for forms, calls, and “Schedule Now” CTAs
Smart Ads + Content Integration
– Each ad group mirrored by a matching high-ranking blog or patient guide
– Performance Max campaigns aligned with SEO themes to capture every stage of patient research
– Worked with in-house content team to create YouTube Shorts + testimonial video ads to lower psychological resistance and build clinic trust
– A synchronized message across ads, site, and content for seamless user journeys
Trust Architecture + Conversion Optimization
– Streamlined Elementor-based pages with sub-2.2s load speeds
– CRM-connected, HIPAA-compliant lead capture systems
– Embedded video content addressing fears, recovery, and realistic expectations
– UX built around clarity, calm, and persuasive reassurance
The Results that Reshaped the Funnel
With the right strategy, clarity replaces waste. This North Miami clinic went from scattered ad spend to a finely-tuned growth engine—one built around consumer psychology, search intent, and full-funnel performance.
I hope this message reaches you well. I wanted to take a moment to share some exciting news regarding the recent paid campaigns being ran this quarter. We're practically booked months out. Our patients say they found us ‘everywhere’ and it's because you made sure they did.
| Metric | Before (Avg.) | After (April 2025) | % Improvement |
|---|---|---|---|
| Click-Through Rate | 2.99% | 19.64% | +557% |
| Cost per Conversion | $672 | $9.17 | -98.6% |
| Conversion Rate | 0.15% | 10.15% | +6,667% |
| Monthly Booked Deals | 55 (March) | 168 (April) | +205% |
Ready for Growth?
Let’s build paid media that performs—clean strategy, clear execution, real results.
I’m Alessio Fleites, a Paid Media Specialist who turns ad accounts into scalable growth engines. From Google to Meta, I bring performance, execution, full-funnel strategy, and metric-driven decision-making to every campaign.
If you’re looking for a sharp operator who knows how to build, fix, and scale performance—let’s talk.
Connect With Me Directly
Tell me where you are, and where you’d like to go.
Hiring for paid media? Tell me the role, the challenges, and the key objectives. I’ll review and reply within one business day with clear next steps.
